Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

McDonald's breaks Mighty Angus campaign

McDonald's Canada has released a new television commercial promoting its Mighty Angus burger. The 30-second ad depicts a group of cowboys in Alberta being pulled on skis behind horses through a race course. The campaign, developed by Cossette, also includes 15-second online video pre-roll ads and a 360-degree YouTube video. According to the company, this is the first time a Canadian brand has used this technology, which allows viewers to choose various camera angles within the video, in an advertising unit. The ads are a follow-up to the launch campaign in August, which featured the same cowboys at the Calgary Stampede. Media buying was conducted by OMD.

« Back Next »

Related stories Comments