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DuBreton retains Strategic Objectives

DuBreton, a pork production company based in Rivière-du-Loup, QC, has retained Strategic Objectives of Toronto as its public relations agency of record. The agency will develop annual marketing public relations and social media programs intended to promote the company in English Canada. These efforts will focus on the company's animal welfare practices and organic products.

"We believe Strategic Objectives is the perfect fit for duBreton because of their creative approach and proven ability to achieve business-building results within the food sector and for values-led brands," said Claire Michaud, director of marketing communications at the company. "We have found a great partner that thoroughly understands our brand and will help drive our company's vision of being a recognized and preferred Canadian premium brand and the world leader in organic and certified humane raised and handled pork."

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