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MTS introduces new branding
By Adnews Staff
Winnipeg-based telecommunications company MTS has begun a rebranding initiative. The effort is aimed primarily at consumers and introduces the tagline, "We're with you." The new branding also extends to MTS subsidiaries AAA Security and Epic. The logos of these companies have been modified to more closely identify them with MTS.
"In the last twelve months we've taken a number of steps to get back to being a customer-focused company that is the first choice for Manitobans," said MTS President and CEO Jay Forbes. "Today, we're taking the next step by refreshing our brand to make it more customer-focused, and reflect the new culture at MTS. As Manitoba's only local information and communication technology provider, we know Manitobans and their unique needs best. Our customers will be the driver behind everything we do as we work to earn their business at every interaction. Each of our employees is committed to our brand characteristics of being open, helpful, dedicated and accountable. We live alongside our customers. We're their neighbours. We're with you."
MTS is a subsidiary of Manitoba Telecom Services.