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Hankook Tire signs hockey sponsorships
By Adnews Staff
Hankook Tire Canada of Brampton, ON has signed a sponsorship agreement with the Montreal Canadiens hockey team for the 2015-2016 season and renewed its agreement with the Toronto Maple Leafs through the 2016-2017 season. The company has also signed an agreement with Hockey Canada through the 2018-2019 season.
The Canadiens agreement includes branded rink board advertisements during regular season games and a banner on the team's website. The Maple Leafs deal also includes branded rink boards, Hankook branding on the viewing board in Maple Leaf Square, digital signage in the arena in-game contests and other promotional activities..
The Hockey Canada deal makes Hankook a sponsor of the organization's National Championship events, including the Telus Cup National Midget Championship and RBC National Junior A Championship. The brand will also sponsor Canada's National Women's and Men's teams. This exposure will include rink boards, event magazine ads and online materials at the Hockey Canada website.
"Hankook Tire is all about driving emotion through high performance tires, similar to how these incredible pro-sports organizations bring excitement to fans through the game," said Sean Yang, president of Hankook Tire Canada. "By partnering with the Toronto Maple Leafs, Habs and Hockey Canada, Hankook taps into Canada's passion for sports to help build awareness and positive reputation for our innovative products through our support of their favourite teams."