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Hankook Tire retains Strategic Objectives

Hankook Tire Canada of Brampton, ON has hired Strategic Objectives of Toronto as its public relations agency of record. The agency will develop a communications strategy for the tire company encompassing social media and experiential activities intended to raise awareness of its product line. These initiatives will also promote the company's sponsorships of Hockey Canada, the Toronto Maple Leafs and the Montreal Canadiens.

"We searched for the perfect fit when it came time to select our Canadian PR agency, one that understands our industry, our brand and our consumer," said Sean Yang, president of Hankook Tire Canada. "Strategic Objectives stood out as the obvious choice due to its proven track record in automotive and, most impressively, its integrated communications that span social media, public relations, event and experiential management, and sports sponsorships."

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