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Pattison Outdoor Advertising upgrades monitoring system

Toronto-based Pattison Outdoor Advertising has introduced a new campaign monitoring system which captures data and images from digital outdoor displays and Onestop displays in office buildings. According to the company, it is the only out-of-home media provider in Canada to offer such an advance monitoring system.

"Only Pattison Outdoor and Onestop offer this level of sophistication and efficiency in a modern campaign monitoring tool," said Cam Milne, vice-president and general manager of the company. "By evolving Eyewitness POP to include digital out-of-home products, we are leading the industry with features that address client-driven needs around campaign accountability and efficiency. Greater flexibility for our clients when reviewing and managing digital campaign reports is paramount to maintaining customer service excellence."

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