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Rogers to merge Canadian Business and Profit
By Adnews Staff
Rogers Media of Toronto will merge its monthly magazines Canadian Business and Profit into a single publication next month. The new monthly magazine will continue to use the name Canadian Business, but will include a Profit section within each issue. In addition, two Profit-themed special issues, aimed primarily at entrepreneurs, will be released per year for a total of 14 annual issues. Rogers expects the publication will attract a readership of approximately 1 million. The magazine will continue to produce the annual Profit 500 list of fastest-growing Canadian companies, as well as the W100 list of top female Canadian entrepreneurs. Rogers will also continue to operate both the CanadianBusiness.com and ProfitGuide.com websites.
"The new frequency and enhanced content of the new Canadian Business allows us to do more of what we do best, provide intelligent analysis, context, and thoughtful features to the business community," said Duncan Hood, editor-in-chief of Canadian Business. "The Profit section within Canadian Business will continue to deliver the actionable information that entrepreneurs need, while offering a larger audience access to the latest thought-leaders in innovative thinking."
Canadian Business is also preparing to launch a new business unit called CB Insights. The unit will offer a range of communications and research services aimed primarily at mid-size and large corporations. These services will include custom research reports, sponsored events, custom publishing inserts and cross-platform communications programs.