Charles Taylor Prize rebrands as RBC Taylor Prize
The Charles Taylor Prize for Literary Non-Fiction has rebranded itself as the RBC Taylor Prize. RBC Wealth Management became the presenting sponsor of the annual prize in 2011. The award will be announcing its 2014 jury members and longlist of books this week. The new branding includes an updated visual style making use of a new logo and a new seal for the covers of winning publications. These were developed by Toronto-based typographer and graphic designer Peter Enneson. They will appear in advertisements, press releases and the prize's website at TheCharlesTaylorPrize.ca.
"RBC Wealth Management has been a marvelous partner and presenting sponsor," said Noreen Taylor, chair of the Charles Taylor Foundation. "They have widened the prize reach by touring the past Charles Taylor Prize winners in cities across Canada, as well as providing North American and worldwide awareness of both the finalists and winners through vehicles like the four-page New Yorker insert. Now joining forces in a more integrated manner, the name change signals an integrated approach between RBC and the Charles Taylor Foundation, enabling the prize to expand its recognition of excellence to emerging literary non-fiction writers."
Additional sponsors of the RBC Taylor Prize include Metropia, The Globe and Mail, CNW Group, The Huffington Post Canada, Maclean's, Quill & Quire, Authors at Harbourfront Centre, Ben McNally Books, Event Source, Indigo Books and Music, Kobo and The Omni King Edward Hotel.