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Egg Farmers of Canada hires Cossette
By Adnews Staff
Ottawa-based Egg Farmers of Canada has retained Cossette of Toronto as its agency of record. The national assignment includes strategic planning, creative and media in English and French. Cossette won the account in an agency search conducted in association with the Institute of Communication Agencies and involving a short list of six firms.
"We felt a great chemistry with the Cossette team," said Bonnie Cohen, the organization's manager of marketing and nutrition. "We were also impressed with their integrated offering and their strategic insights into our business. Their broad marketing perspective, as well as Cossette's appreciation of Canadian regional differences, will be essential as we begin plans for the launch of a new integrated, national campaign sometime early next year."
Egg Farmers of Canada is a national not-for-profit organization that represents egg farmers, promotes eggs and develops national standards for egg farming in Canada.