Warning: getimagesize(http://www.adnews.com/images/31865.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m31865.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Influitive launches advocate marketing awards program
By Adnews Staff
Toronto-based business-to-business marketing agency Influitive has launched a new awards program called the Best Advocate Marketing Awards. The awards will recognize achievement in business-to-business marketing campaigns that promote enthusiasm among their customers. Award categories will include best referral program, best product review campaign, best content and social engagement, best use of advocates at an event, and others. The Advocate Marketing Program of the Year award will be determined by public voting. Eligible companies can enter online at <http://www.influitive.com/bammies> until Dec. 3.
"We have seen innovative B2B companies rethink their marketing strategies and generate better results by tapping into the excitement and passion of their advocates," said Mark Organ, CEO of Influitive. "With some creative thinking and intense focus on what motivates customers and fans to share their positive experiences, these organizations are generating fantastic results. It's time these marketers received some recognition for their success so others can learn from their experience."