TO2015 hires Endeavour
By Adnews Staff
TO2015, the organizing committee for the 2015 Pan and Parapan Games, has retained Toronto-based Endeavour as agency of record for branding, marketing and advertising. The agency won the account in a request-for-proposals process involving 14 firms. The assignment includes branding, positioning and marketing the games over the next four years. "We're very excited to be working with Endeavour," said Katherine Henderson, the committee's senior vice-president of marketing and revenue. "Endeavour demonstrated an unrelenting passion and understanding for event marketing and will be invaluable as we continue to evolve our brand." The Toronto 2015 Pan American Games will take place from July 10 to 26, while the Parapan American Games will run from Aug. 7 to 14.