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Basic Funerals and Cremation Choices breaks campaign

By Adnews Staff

Toronto-based Basic Funerals and Cremation Choices has released a 30-second television commercial comparing its online funeral arrangement service to traditional funeral companies. The campaign is airing nationally on Sun TV and in Ontario on Global Television. "We have always been on the cutting edge when it comes to providing services and delivering our message to the public, and we hope the commercial makes it easier for people to talk about funerals," said Dominic Mazzone, chairman of Basic Funerals and Cremation Choices.

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