Traffic buys Neo Advertising Canada
By Adnews Staff
Montreal-based out-of-home media company Traffic has acquired Neo Advertising Canada. Both firms specialize in advertising signage placed in shopping malls. The merged firm will be called Neo-Traffic and will incorporate Neo's inventory of 500 digital screens in 16 Canadian markets. "In the space of only five years, we have added 120 malls to our network across the country," said Ronald Tapiéro, vice-president of Neo-Traffic. "With this acquisition we are now in a position to reach 2.8 million consumers a day from coast to coast. Neo-Traffic now holds nearly 65% marketshare of Canada's shopping malls with 70 or more stores. Today Neo-Traffic is the only company specializing exclusively in the shopping mall environment and offering a comprehensive marketing solution." No financial details are available.