Home Depot begins Quebec campaign
By Adnews Staff
Home renovation chain The Home Depot has begun a new campaign in Quebec using the tagline, "C'est beau." The campaign is intended to convey that to renovate a home is to renovate life. The television commercial features images of the countryside to represent the change in environment that can be created by renovating a home over a number of years. The ad also features a man named Jean-Pierre who created a space for himself in the house he shares with four women. The campaign promotes the chain's line of Options Éco environmental products. The television commercial is being supported with radio advertising. The campaign was developed by Cossette of Montreal.
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