Taco Bell conducts Game Gear contest
By Adnews Staff
Fast food chain Taco Bell began a contest promotion this week called "Fill Up on Game Gear" which is aimed at video game enthusiasts. During the contest, consumers who purchase certain menu items will receive an identification number that can be checked at <http://www.tacobell.ca> to potentially win video prizes of gaming equipment. The contest is being supported by a promotional tour involving a branded truck that will visit various Taco Bell locations nationally. The tour is being conducted by Jetstar. The contest is being promoted with television commercials adapted from US creative by Y&R Toronto, as well as with social media activities handled by Isobar North America and public relations from Strategic Objectives.