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Y&R Toronto hires five

Y&R Toronto has added five new staff members. Mark Francolini and Jonathan Smith have joined the agency as creative directors. They will lead the creative development of the firm's Ford account. Francolini was most recently as Zulu Alpha Kilo, while Smith was previously at TBWA Chiat Day Toronto. Cheryl Geonanga has been hired as an art director. She has previously worked at Taxi, DDB and John St. Appanna Chetrandra and Cole Rosenberg have been hired as writers. Chetrandra was previously at Clean Sheet, Bos and Leo Burnett, while Rosenberg was previously at Taxi and Leo Burnett.

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