Axis Bank retains Aimia for loyalty program
By Adnews Staff
Montreal-based loyalty management company Aimia has formed a partnership with Axis Bank of India to launch a new customer loyalty program called Edge Loyalty Rewards. The program will be managed by Aimia's India office. "We are delighted to be working with Axis Bank on their loyalty program, which will allow the bank to use customer insights and targeted communications to build ongoing relationships with its customers," said Akash Sahai, managing director for India at Aimia. "Aimia has been strengthening its presence in India and Axis Bank's confidence in Aimia is testament to that."
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