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Natrel conducts artistic promotions in Ontario and Quebec

Dairy company Natrel has begun a promotion in Ontario called "Natrel's Growing Artist Program." During the initiative, which will run until June 22, children between the ages of four and 14 can enter a contest by drawing pictures and submitting them to the website <http://www.natrelart.com>. The four drawing that receive the most online votes will appear on cartons of Natrel milk. To support the contest, promotional workers are visiting events and schools in a branded vehicle called the Natrel Milk Bus. The company has also begun a similar initiative in Quebec aimed at adults called "Natural Visions." Consumers can enter by submitting works of art representing the theme of "what is pure and natural." Again, four winners selected by online voting will see their works on cartons of Natrel milk. The promotion was developed by Launch.

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