CBC has launched a website devoted to coverage of the Olympic Games at <http://www.cbcsports.ca/olympics>. The site will offer coverage of the upcoming 2008 event in Beijing, which will begin on August 8. The content will consist of daily news, blogs by athletes, profiles of Canadian competitors, schedules, exclusive reports and details of the 28 sports on the program. The site will also contain historical information on China.
Toronto-based Star Media Group has upgraded its Wheels.ca automotive website to include a database of listings from used car dealers. The listings include photographs, videos and contact information. In addition, searching for a vehicle will also return reviews and industry opinions on that vehicle published in the Toronto Star's Wheels section within the last 10 years. To promote the new service, Wheels.ca is conducting a marketing campaign including radio, newspaper and online advertising.