Entertainment One hires Endeavour
By Adnews Staff
Entertainment One, a UK-based entertainment distribution business, has hired Endeavour of Toronto as its broadcast media buying agency of record in English Canada. Entertainment One distributes films and videos in this country through its Canadian division Seville Pictures and through a joint venture with Maximum Films. Endeavour's assignment includes strategy, promotions and sponsorships, as well as media planning and buying. "Endeavour and its principals have a long history in filmed entertainment marketing and we look forward to a long relationship fueled by their insight into our industry," said Patrice Theroux, president of filmed entertainment at Entertainment One.
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