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Entertainment One promotes Begin Again with contest

Toronto-based entertainment company Entertainment One has begun an online contest promotion aimed at musicians. The campaign is in support of the upcoming release of the movie Begin Again, which is about the music business. The promotion invites singers and bands to upload original works to a YouTube channel at <http://www.youtube.com/beginagainmovie> for a chance to win a recording session at Metalworks Studios and digital distribution from Entertainment One. The prize is valued at $10,000. Four finalists will be determined by online public voting. A judging panel of music industry professionals will select the winner.

The campaign was developed by Spoke of Toronto. It is being supported with social media activities and in-store materials at HMV retail locations. The overall campaign for the film also includes broadcast, digital, print, radio and out-of-home advertising. Begin Again will open in Canada on July 11.

"This inspiring film is set in NYC, and in a lot of ways, YouTube has the same huge caliber of undiscovered talent," said Kai Exos, creative director at Spoke. "Musicians can approach this like an open mic opportunity and do an original song to get heard by hundreds of thousands of music lovers."

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