Aeroplan Arrival magazine to debut in August
By Adnews Staff
Montreal-based loyalty company Aeroplan will launch a new magazine in August called Aeroplan Arrival. The publication, to be produced in association with Redwood Custom Communications, will include travel, lifestyle and culture stories, as well as feature Aeroplan reward merchandise. The magazine will be issued three time per year in English and French to the 500,000 participants in the loyalty program. "This partnership is an exceptional opportunity to apply our unique approach to branded publishing," said Joseph Barbieri, vice-president of marketing and business development at Redwood. "The [magazine] content will not only inform, entertain and inspire, but it will help Aeroplan achieve a deeper and more meaningful level of engagement with members."