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St. Joseph Communications launches Tag3
By Adnews Staff
Toronto-based St. Joseph Communications has launched a new content marketing agency called Tag3. The firm will specialize in the production and distribution of integrated content programs and campaigns. Its services will also include strategic planning, creative and technology. Tag3 will be headed by Eric Schneider, founder and former CEO of Redwood Custom Communications.
"Tag3 will go beyond brand storytelling," said Schneider. "I have had a long-held belief that content marketing will truly come of age when the attributes of storytelling that so effectively drive engagement, clearly and measurably intersect with transaction. Our agency will be focused on defining that intersection through our strategy, creative approaches and, importantly, technology solutions. We will leverage St. Joseph's impressive array of capabilities in promotional marketing, content origination, metadata management, hosting and workflow solutions to get there."