Bell Canada, NHL begin All-Star Game contest
By Adnews Staff
Bell Canada and the National Hockey League have begun a joint promotion by which wireless customers can vote on the starting lineups of the 2007 NHL All-Star Game. Customers can vote with a Bell Mobility cell phone or online at the NHL.com or Sympatico.MSN.ca websites. Voters will also be entered into a draw for a trip to the game. Participants can submit votes until Jan. 2. The game will take place on Jan. 24 in Dallas, TX. The initiative is being promoted with an in-store marketing campaign.
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