Kraft, Dairy Farmers of Canada release holiday commercial
By Adnews Staff
Kraft Canada and the Dairy Farmers of Canada have released a new television commercial promoting Oreo cookies and milk. The 30-second ad is the second in a campaign called “Oreo, Milk’s favourite cookie.” The black and white ad shows a boy putting out Oreos and milk for Santa Claus on Christmas Eve. Santa Claus arrives and the boy shows him how to take apart an Oreo before eating it. Claus follows his example. The boy then drinks his milk, spilling some on his face. Claus also spills his milk, turning his previously dark beard white in colour. The commercial, created by DraftFCB Group of Toronto, will air during holiday specials. “We really think the historical black and white technique coupled with the relationship between the boy and Santa will hit an emotional chord with consumers and will help the ad stand out from the holiday clutter,” said Robin Heisey, chief creative officer of the agency. “Of course, we hope it will remind consumers of Oreo cookies during the festive season.”