BBDO SPLITS WITH U.S. BREWER
By Adnews Staff
Toronto-based BBDO Canada has parted ways with the Plank Road Brewery of Milwaukee after working with the American brewer since September, 1994. The Toronto agency created award winning North American advertising for Red Dog beer and U.S. image advertising for Plank Road. The latter makes Red Dog beer in the U.S. under a licence from Molson Breweries of Toronto. Plank Road is the specialty beer brand division of the Miller Brewing Company. Other Plank brands are Southpaw Light and Northstone Amber, both U.S. regional beers. Other agencies that work for Plank Road and Miller are the Leo Burnett Company of Chicago and Young & Rubicam of New York.
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