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Reebok promotes three

Reebok has promoted Len Rhodes to the position of vice-president and general manager of the Reebok Footwear and Apparel Division in Canada. Rhodes was most recently vice-president of global marketing for the Reebok Hockey division. Prior to joining Reebok, he spent eleven years at Molson Breweries in a number of sales and marketing positions. Craig Ryan has been appointed vice-president and general manager of On-Field in Canada. He will be responsible for licensed sports apparel sales, merchandising and marketing. Ryan was most recently Reebok’s Canadian sales director. Michel Benoît has taken on an expanded position as vice-president of global marketing and product creation. He will now also be responsible for global hockey marketing. Benoît joined the company a year ago from Bombardier Recreational Products, where he headed the Evinrude marketing group. He was also vice-president of product development at Bauer Nike Hockey from 1995 to 2000. All three will be based at Reebok/CCM’s head office in Ville St. Laurent, QC.

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