MONTREAL AGENCY DOES BOND FOR BONDS
By Adnews Staff
Communications blue blanc rouge is selling Quebec Savings Bonds. The Montreal agency launched a campaign this week for the provincial Department of Finance, promoting savings bonds and the province's Investment Savings Plan. The French language campaign for the savings bonds plays on the words nouvelle émission, which can mean either new issue or new program, as in a TV show. One TV spot is a 15-second James Bond-style adventure which looks like a commercial for a new TV show. The French campaign also uses P-O-S materials, print ads and flyers. The English campaign uses radio, print and flyers with the tag line, "Life goes by fast." The Investment Savings Plan campaign uses radio, newspaper and P-O-S materials in both English and French. The theme for these ads is "The Plan."