SAMSUNG PROMOTES CAMCORDERS TO PARENTS
By Adnews Staff
Mississauga, Ont.-based Samsung Electronics of Canada launched a campaign earlier this month to encourage people to use its camcorders for kiddy pictures. Transit ads are being used in Toronto, Montreal, Calgary, Edmonton and Vancouver. Print ads are running nationally. The campaign targets parents. Its tagline is "Simply Treasured." The ads were created by Harrod & Mirlin of Toronto. Samsung has several camcorder models, including the Hi-8 and the SCX915.
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