SENATORS NOW ON MOLSON'S TEAM
By Adnews Staff
Toronto-based Molson Breweries has teamed up with the Ottawa Senators and the capital city's public transportation company, OC Transpo, to promote responsible drinking. The NHL team and the transit firm have joined the brewery's Take Care campaign. Advertising featuring Ottawa Senator Alexandre Daigle began this week using outdoor, transit, print and hockey game programs. It was created by Campbell & Partners of Toronto. The Vancouver Canucks and Montreal Canadiens are also a part of the program. Also featured in ads are Mats Sundin of the Toronto Maple Leafs, the Toronto Raptors Basketball Club and auto racing stars Bobby Rahal and Mario Andretti.
« Back Next »
Comments
blog comments powered by Disqus