RETAILER GOES ON-LINE
By Adnews Staff
Canadian Tire's Auto Club is now rolling on the information highway. The company has an interactive site on Apple's eWorld on-line service. Users can read automotive product reviews, do-it-yourself car repair tips and articles to help them choose travel destinations. They can contact "The Car Doctor" for car advice and receive personalized responses, or they can e-mail the Auto Club with questions or comments. In addition, users can sign up for an Auto Club membership. The site was designed by Wunderman Cato Johnson Action Marketing of Toronto.
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