QUEBECOR BROADENS MULTIMEDIA SCOPE
By Adnews Staff
Quebecor Multimedia Inc. of Montreal has bought a 50% stake in Sierra Creative Communications of Toronto. Sierra specializes in producing digital multimedia applications for the retail, business communications and entertainment markets in North America. Its most recent projects include a kiosk program at a Toronto mall and a test market of 13 movie preview kiosks in Cineplex Odeon theatres. The move means Quebecor can offer a broader range of products and services. Sierra is owned by Cinram Ltd.
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