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Air Canada Centre to become Scotiabank Arena
By Adnews Staff
Scotiabank has signed a new sponsorship agreement with Maple Leafs Sports and Entertainment via which Toronto sports venue Air Canada Centre will be rebranded as the Scotiabank Arena in July 2018. The arena hosts the home games of the Toronto Maple Leafs and the Toronto Raptors. The 20-year agreement also includes participation in the MLSE Foundation and joint digital initiatives between Maple Leaf and the Scotiabank Digital Factory.
As part of the transfer of the arena naming rights, Maple Leaf and Air Canada have signed a new agreement through which Air Canada will continue to be the official airline sponsor of the Leafs and the Raptors.
"We have always sought new and innovative partnerships with the goal of building strong and enduring communities," said Brian Porter, president and CEO of Scotiabank. "Today's announcement is an extension of Scotiabank's unwavering love of the game of hockey and our commitment to help young people reach their full potential. We believe that MLSE is an ideal partner for Scotiabank to reach our objectives. Scotiabank is already a proud supporter of the MLSE Foundation and its LaunchPad program. Today's announcement builds on our commitment to Canada's young people."