Campbell's breaks Tastes Like Home campaign
By Adnews Staff
Soup company Campbell’s has begun a winter campaign in collaboration with Maple Leafs Sports and Entertainment. The campaign consists of a video featuring Toronto Maple Leafs hockey player Ilya Mikheyev, who was dubbed Chief Soup Officer by the company earlier this year based on his noted love of soup. This is the first official partnership between Mikheyev and Campbell’s. The campaign, called “Tastes Like Home,” will run for a month online and on social media.
“It’s exciting to see our partnership with Mikheyev officially come to life through his video debut,” said Mieka Burns, vice-president of marketing at Campbell Canada. “Early on we learned that soup has played an important part in Ilya's upbringing and family traditions. We wanted to share that story with fans in a fun way, and were delighted that Ilya's mom could participate as well.”