Molson Coors releases Canada Day commercial
Molson Coors Canada has released a new television commercial timed to coincide with Canada Day. The ad, developed by Rethink, depicts three visitors from Papua New Guinea traveling from Newfoundland to British Columbia, where they find the Molson Canadian beer fridge. The creative is intended to demonstrate the kindness and generosity of Canadians whom the visitors met along the way. The commercial is being supported with digital materials. Media planning and buying was conducted by MEC.