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Molson debuts Brewmboni

Molson Coors Canada of Toronto has begun a hockey-themed promotion for its Molson Canadian brand that features a device called the “Brewmboni.” The machine is a combination robotic vacuum cleaner and beer cooler shaped like an ice resurfacer. Consumers can visit a website at <> to learn more about the device and join a waiting list for when it is available for sale. The site also offers computer-aided design files for those who want to build their own machine.

“With the NHL playoffs ringing in a second virtual season, we know that Canadian hockey fans are missing the sights and sounds of their hometown arenas more than ever,” said Joy Ghosh, senior director for Molson brands. “The Brewmboni is a light-hearted way that we can bring fans closer to Canada's game while enjoying an ice-cold Molson Canadian from the comfort of their squeaky-clean living rooms.”

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