Quebec Pork Producers conducts Montreal campaign
Quebec Pork Producers has begun an out-of-home advertising campaign in Montreal. The campaign makes use of ads in the downtown transit stations Montreal - Lucien-L'Allier and Berri-UQAM. The creative features chef and television personality Stéfano Faita, along with recipes intended to illustrate that pork can be a varied and easy-to-prepare weekday meal. A new recipe will be featured during each of the four weeks of the campaign. The initiative includes a mural, digital billboards, wrapped columns and other large format displays at the two stations. Commuters can remove the recipes from the ads to take home. The campaign was developed in association with Carat, Astral Out Of Home and Cogeco.