BELL LAUNCHES HOME BUSINESS SERVICE
By Adnews Staff
Bell Canada released a package of services this week that targets home businesses in Ontario. The program will also be available in Quebec beginning next week. Called the Bell Home Business Service Network, the new program offers telecommunications consulting and information to home business professionals free of charge. It consists of a toll-free consulting line, invitations to special home business trade shows and seminars, access to an interactive Web site and a subscription to the Bell Home Business Network Magazine. Bell will also package many of its existing services and products to provide cost-effective communications solutions to home business owners. The program is being promoted using direct mail in Ontario and Quebec. Cohn & Wells Ltd. of Toronto is handling the Ontario mailing which began this week. Blitz Direct of Montreal will handle the Quebec campaign. The program's Web site was designed by Leo Burnett Company Ltd. of Toronto.