ROGERS REVAMPS STORES
By Adnews Staff
Rogers Video of Richmond, B.C. will open its new concept store in Vancouver this weekend which combines video with cable. Rogers is a subsidiary of Rogers Cablesystems Inc. of Toronto. The new store gives people a selection of 12,000 videos and video games and lets customers pay their cable bills and purchase Amigo cellular phones and pagers. Customers will be able to preview video titles via headphones and a touch screen, as well as search electronically for a movie by actor, category or title and surf the World Wide Web. Print and TV advertising supports the opening of the store. It was created by Wasserman & Partners of Vancouver. Four more new concept stores will open by the end of the year. The next will open in December in Toronto.