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Rdio sponsors Juno Awards
By Adnews Staff
San Francisco-based streaming music service Rdio has signed an agreement with the Canadian Academy of Recording Arts and Sciences to become a sponsor of the 2015 Juno Awards. The annual awards recognize excellence in Canadian music. As part of its sponsorship, Rdio will operate a content hub of music stations and playlists related to this year's nominees and winners. A number of Canadian musical acts will also provide playlists for the service. In addition, Rdio will have a presence in the official Juno Awards mobile application.
"Canada is one of our most important markets, so we're thrilled to be an official sponsor for the most celebrated music awards in the country," said Scott Bagby, international president at Rdio. "These Rdio stations and playlists allow all Canadians to explore this year's exceptional nominees beyond the actual awards show and experience Canada's rich music culture in a new way."