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Accor Group hires Citoyen Optimum

French hotel company Accor Group has retained Citoyen Optimum of Montreal as its Canadian public relations agency. The assignment includes PR activities for the Sofitel hotel in Montreal and the Novotel chain.

"We are thrilled about collaborating with this hotel industry leader and guiding it through the development and implementation of innovative public relations strategies," said Katia Robillard, vice-president of public relations and marketing communications at the agency. "Besides benefitting from Citoyen Optimum's position as a world-class firm boasting an international network, this partnership consolidates our offering's growth within the tourism sector."

Citoyen Optimum is a division of Citizen Relations.

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