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Kraft continues Philly Up campaign

Kraft Canada has begun a new phase of its "Philly Up" ad campaign for Philadelphia Cream Cheese. The national campaign, developed by Union of Toronto, began with two television commercials in April. The new material includes out-of-home advertising consisting of transit shelter and billboard executions in Toronto, Montreal and Vancouver. The initiative also includes poster, pillar and decal ads in one transit station in each city. The creative features images of women with smears of cream cheese under their eyes in the style of athletic eye black. Media planning and buying for the campaign is being conducted by Starcom MediaVest Group and Vayner Media.

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