Sponsorship roundup
By Adnews Staff
Automaker Kia Canada has renewed its sponsorship of an initiative from Mothers Against Drunk Driving called the "School Assembly Program," intended to educate students about the dangers of impaired driving. As part of the agreement, Kia will donate the use of 10 branded vehicles to MADD Canada to deliver the program materials to schools and to promote local activities and events. MADD Canada also participated in Kia's second annual "Drive Change Day" promotion this week. "This continual partnership solidifies another initiative of how Kia Canada is giving back to our local communities in the spirit of Drive Change," said Maria Soklis, vice-president and chief operating officer at Kia Canada. "Our partnership with MADD Canada's School Assembly Program and the effort to reduce impaired driving among youth is a very important way that we can help improve our communities for everyone."
In related news, Kia Canada's Quebec dealers have become a sponsor of a program from McGill University and the Jewish General Hospital of Montreal called the "Doctors on Wheels Mobile Lab." During the three-year program, Kia will provide two vehicles for doctors to travel to various areas in the province where health care is not readily available. The doctors will conduct medical research and work to educate residents about this research. "The Doctors on Wheels Mobile Lab program represents a change for the better in Quebec, and Kia's surrounding dealerships are excited to see the vehicles and doctors driving change on the road," said Daniel Beaucage, Montreal Dealer Communication Group member. "The initiative breathes new life to the roadways of Quebec, making a distinct statement on how Kia Canada's Quebec dealerships are making a difference in communities by providing healthcare to those in need."