Ultima Foods promotes launch of new yogurt brand
Ultima Foods of Longueuil, QC will conduct a street promotion in Toronto on Aug. 22 to promote the launch of its new Iögo yogurt brand. A group of 60 promotional workers wearing white costumes intended to represent "freshness and vitality" will perform a choreographed dance routine at various locations in the downtown area. Performances will take place at Yonge and Dundas Square, Nathan Phillips Square, St. Lawrence Market, King Street West and Yonge and Bloor. "Iögo is a real first for Canada," said Gerry Doutre, president and CEO of Ultima Foods. "It is the largest brand introduction for a Canadian company in our industry, making it truly bold, inventive and audacious. We have focused our 40 years of knowledge, consumer insights and employee expertise to create a nutritious, made-in-Canada yogurt brand that we know consumers will love and enjoy."