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Institute of Communication Agencies rebrands Advertising Week

The Toronto-based Institute of Communication Agencies has introduced new branding for its annual "Advertising Week." The event will now be called "FFWD: Advertising and Marketing Week." The brand changes also include a new logo in the form of the letters FFW followed by two stylized "D" shapes in the form of interlocking arrows. The new branding was developed by Publicis Canada. "The underlying reason for the change in name and identity is that the designation Advertising Week no longer fully reflects all that we have come to offer," Andrew Bruce, chief operating officer at Publicis Canada and chair of the event. "Our content has broad relevance well beyond our industry and we wanted to capture that sense of energy and urgency that comes from being inspired by all that's happening within the ever expanding world of marketing and communications. FFWD, in name and spirit, allows us to cast a larger net." The 2013 event will take place from Jan. 28 to Feb. 1.

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