Hotels.com resumes mobile application campaign
Hotels.com has begun a new advertising campaign called "Xtreme Booking 2." The initiative, which is a follow-up to a similar campaign conducted last year, promotes the company's mobile application. The television commercial depicts stuntman and television personality Andy Bell booking a hotel room with a smartphone while running with bulls. The campaign also includes display advertising and social media activities, as well as an online game on the Hotels.com mobile website. The game is intended to demonstrate the ease-of-use and quickness of the recently-updated mobile application.