Hotels.com conducts campaign for mobile application
By Adnews Staff
Hotel reservation company Hotels.com has begun a marketing campaign in support of its mobile application for booking accommodations. The campaign includes display ads, social media activities, a website, an online video and a television commercial. The creative depicts extreme athlete and stuntman JT Holmes booking a hotel room through a smartphone while skydiving. "Our customers are increasingly relying on mobile devices to play, work, shop and book travel while on-the-go," said Vic Walia, the company's senior director of North America brand marketing. "We want to offer them the quickest, most seamless way to take care of travel while actually traveling. The Hotels.com mobile booking app helps our customers to make fast last-minute bookings, allowing them to create a malleable travel itinerary, open to last-minute changes."