Canada Dry Mott's begins Ultimate Caesar Playoff Party contest
Canada Dry Mott's of Toronto has begun a contest promotion for its Mott's Clamato beverage called the "Ultimate Caesar Playoff Party." The contest is being conducted via the brand's Facebook page. The winner will receive a catered hockey playoff party and a home entertainment package valued at $8,000. In addition, six weekly winners will receive a 40-inch Sony Bravia television set. "Canadians are loyal to hockey and the Mott's Clamato Caesar," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "We know that countless Canadians like to enjoy a hockey game with Canada's Cocktail. This is our way of offering them the chance to enjoy that game like never before, and like no one else in the country." The contest is being supported with a six-week bilingual online campaign on TSN.ca and Yahoo, as well as in-store materials. Media buying was managed by Mindshare. The in-store materials were developed by Black Rock Marketing. The social and digital campaign elements were handled by Veritas.