Canada Dry Mott's hires Caesar Mixing Officer
Canada Dry Mott's has appointed Clint Pattemore to the position of Caesar Mixing Officer. He will begin work by taking part in an online campaign conducted via Facebook during which he will accept Caesar-related challenges from consumers and complete them in a series of online videos. Pattemore will also take part in various special events and social media activities. "A Mott's Clamato Caesar is a one-of-a-kind taste experience, and Clint is a one-of-a-kind guy," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "His background in bartender education, his insight into the cocktail industry in Canada and his passion for the brand make him the ideal person to get Canadians talking about and enjoying Canada's cocktail." The promotion was developed by Black Rock Marketing and Veritas Communications of Toronto.