Samsung Canada readies first Super Bowl commercial
Samsung Electronics Canada of Mississauga will run its first Super Bowl television commercial this weekend to promote its new Galaxy Note mobile device. The 90-second commercial was directed by Bobby Farrelly, co-creator of comedy films There's Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch. Part of the commercial was shot using the Galaxy Note's built-in video camera. "The Super Bowl is the one chance each year to reach a massive audience, and there's no better place than the biggest stage in sports, entertainment and marketing to introduce one of the most exciting, new products of the year," said Paul Brannen, vice-president and general manager of Samsung Mobile Communications. "Everything about this product launch campaign had to be as big as the Galaxy Note. We created one of the longest ads of any Super Bowl advertiser this year and are proud that our Canadian consumers will be able to enjoy it."